# Project Timeline and Phases

The implementation of the OTA Double Opt-In (DOI) solution follows a hybrid project delivery approach. The engagement is structured as a **Proof of Concept (POC)** designed to validate the solution's effectiveness before a wider rollout.

* **Total Duration:** 3 Months (POC Phase)
* **Kick-off:** Immediately following contract award.
* **Conclusion:** Submission of Final Report and ROI analysis.

### Delivery Phases

The project is executed in sequential phases to ensure alignment and quality assurance.

#### Phase 1: Planning & Kick-off

* **Focus:** Stakeholder alignment, resource allocation, and schedule finalization.
* **Key Outcome:** an agreed-upon project plan and deployment schedule.

#### Phase 2: Requirement Clarification

* **Focus:** Workshops to validate business rules and technical requirements.
* **Key Outcome:** Confirmed scope and integration points.

#### Phase 3: Design Phase

* **Focus:** Adapting the solution architecture to the specific environment.
* **Key Outcome:** Approval of technical design documents and Test Plans (UAT).

#### Phase 4: Development & Implementation

* **Focus:** Configuration of the platform and customization of logic to meet defined requirements.
* **Key Outcome:** A solution ready for integration testing.

#### Phase 5: Integration

* **Focus:** Connecting the platform with provisioning and signaling systems.
* **Key Outcome:** Successful end-to-end testing (SIT) confirming data flow and security.

#### Phase 6: Handover

* **Focus:** Knowledge transfer to operational teams.
* **Key Outcome:** Training sessions and delivery of operational manuals.

#### Phase 7: Deployment

* **Focus:** Moving the validated solution into the Production environment.
* **Key Outcome:** Live traffic activation (Plug-in).

#### Phase 8: Post Implementation & Support

* **Focus:** Real-time monitoring of the live POC to ensure KPIs are met.
* **Key Outcome:** Final performance report and project sign-off.